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Gen Z (99 percent) and Millennials (97 percent) interested in ESG

Geopolitics on center stage at this year's IMpower FundForum but ESG well integrated in targeted sessions.

Published investESG on 2025-06-29
Photo credit: ESG.Guide
Simon Weiler, e-fundresearch.com; Thomas Romig, Assenagon; Anja Hochberg, ZKB; Gerhard Beulig, Erste Asset Management, Mikael Safrana, Capital Y (from left)
What I saw and heard at this year’s IMpower FundForum confirmed that the asset management industry is entering a new phase where technology, geopolitics, and generational change are all converging to redefine strategy and relationships.
„Come on, AI is a 2-year-old baby. What can you expect? The baby will learn, and we will all learn with it - independent from our current age.”
The remark, shared by a veteran fund selector with over 25 years of industry experience at this year’s IMpower FundForum, captured the spirit of a conference that felt like a bridge between past experience and future transformation.
35th IMpower FundForum at Grimaldi Forum and changing skyline of Monaco
Photo credit: ESG.Guide35th IMpower FundForum at Grimaldi Forum and changing skyline of Monaco
Geopolitics and global trends in the asset management industry are traditionally important topics at this conference. This year, the geopolitical discussion centered around the challenges for asset owners and asset managers in navigating periods of crisis. 
Private banks, asset managers and distributors also explored lessons from the rapid growth of neobanks (such as Revolut and Nubank) and neobrokers (like Scalable Capital and Trade Republic), debating how best to compete or collaborate with them. ETFs, private markets and infrastructure solutions were widely discussed across mutiple sessions. 
Broadridge survey highlighted that the quality of the fund management team remains the most important selection criteria for fund selectors ahead of pricing, reporting, and transparency. Investment strategy, support and relationship as well as risk management, followed behind. 
Fund selector’s panels gave valuable insight into the evolving role of those managing multi-manager portfolios, unit-linked insurance products, retail platforms and financial advisor’s recommendation lists. The fund selection profession is continuously evolving  and adapting to changing environments and is embracing new technologies, such as digital platforms including AI tools. 
On the question of AI, the consensus was clear: AI will not replace the fund selector, but the fund selector using AI will replace the one who doesn’t!
IMpower Fund Forum Leader
Photo credit: ESG.GuideIMpower Fund Forum Leader's stage (from left): Edmund Shing, BNP Paribas; Nicolas Bickel, Edmond de Rothschild; Alexandre Drabowicz; Nancy Curtin, ATI Tedder. Global, Yuri Bender, Editor-in-chief, PWM FT
ESG, sustainability and impact investing were not as prominent this year but remained present through targeted sessions. According to the Morgan Stanley Sustainability Institute's Sustainable Signals 2025 report, interest in sustainable investing remains strong, particularly among Gen Z (99%) and Millennials (97%), contributing to an overall 88% interest rate among global retail investors.
BNP Paribas presented their 2025 ESG survey of 420 asset owners, asset managers and private capital firms, revealing that ESG commitment remains high, though less vocal. 87 % of respondents reported unchanged sustainability objectives, and 84 % expect the pace of progress to continue or even accelerate through 2030. 
Private banks based in Monaco and Switzerland discussed the new challenges and necessary adjustments of strategies in complex times. The global wealth transfer, compliance with multiple regulators and new technologies highlighted both pressure and opportunities.
The topic of managing relationships with external managers is a regular theme at FundForum conferences and valuable insights were presented. Today, larger wealth management groups emphasized the need for asset managers to come forward with new ideas, solutions and show proactive engagement.
Long-term savings and funded retirement solutions represent one of the most important pillars for the asset management and service provider segment. New initiatives in Europe under the leadership of ALFI - Association of the Luxembourg Fund Industry and academic partners are preparing proposals for the European Commission.
The medium-term vision is a European pension fund landscape that provides the EU and European citizens with options to move pensions across jurisdictions and support the mobility of the European workforce to support growth. It is widely recognized that the clock is ticking and demographic developments demand urgent action from policy makers and politicians in Brussels and in member states. 
While AI is often seen as the game-changer and threat in many parts of the economy one gets the impression that the asset management industry is preparing for a wide-ranging adoption which can unlock substantial efficiencies and give veterans of the industry as well as new entrants an opportunity. 
In summary, the FundForum event has evolved significantly. This year’s agenda represented a balance across many topics and fields. Without a single dominated theme, though geopolitics represented the most challenging area for  asset managers who have to deal with less solid data and volatile developments that require sophisticated scenario-planning and risk management.