Essential practices to avoid greenwashing: insights and case studies
New Medium article explores key steps companies can take to mitigate greenwashing risks
Photo credit: GRI
As businesses strive to communicate their sustainability efforts, the risk of greenwashing - misleading or unsubstantiated environmental claims - continues to pose significant reputational and financial risks.
In the second Medium article of the series, Allinnettes Go Adigue (Director of GRI ASEAN) and Elsa Chen (Partner and Chief Economist, Allen & Gledhill), highlight actionable best practices, supported by real-life case studies, to ensure transparency, credibility and compliance:
The case studies presented in the article highlight the importance of transparency, accountability, and verifiability of ESG claims. Sustainability reporting - especially when aligned with globally recognized reporting standards such as GRI’s - provides a structured approach to achieving these goals.
Allinnettes Go Adigue and Elsa Chen
The authors stress that, in an era of tightening regulatory scrutiny, businesses must prioritize transparency and accountability. Adopting frameworks like the GRI Standards not only protects against greenwashing but also builds trust with consumers, investors, and regulators. By ensuring credible sustainability claims, companies can safeguard their reputation and contribute to a more transparent, sustainable future.